One of the things that sponsors are looking for when they offer products for giveaways is exposure - for their products, website, social media etc... and Rafflecopter can help you tell them how well their efforts paid off:
The first thing I do is go into the Moderate Entries tab and click on the Show List button:
Once it's open, I can choose to group by Entry Options:
which lets me give the client an exact number of people who Liked them on Facebook, Followed them on Twitter, Visited their webpage etc... each entry option!
I get valuable information too... which of my own entry options was popular and also how much social media exposure I got from tweets etc...
The second thing I do (and I won't illustrate it here to protect the names of my entrants) is to go back to the Group by button and group by name.
Then I highlight the names and hit CTRL C to copy
I open up Excel and hit paste
This gives me a count of exactly how many people actually entered the giveaway because some people do one entry and others are diligent about getting every possible entry.
So how do I deliver this info to the sponsor?
Once I've verified my winner and they've responded to my email, I set up an email to the sponsor with
- the winner's contact info
- a link to the post (again)
- The total number of entries
- The number of entries for each of their direct entries (web, facebook, twitter, newsletter etc)
- The number of people who entered the giveaway
- My thanks for allowing me to work with them
I've gotten excellent response from all of the sponsors who I've sent this information to... and it's a very quick thing to do in rafflecopter!
What do you do for your sponsors? Have you found any tricks in Rafflecopter to help you with your giveaways?
